Friday 11 December 2009

Windows 7 Marketing Wars

While we're on the topic of marketing wars has anyone seen the Mac/ PC war now that Windows 7 is out? Here's the a commercial for Windows 7:



Windows 7 based it's ad campaign on 'regular' people who came up with ideas that would make their life easier. They probably got these brilliant ideas from using a Mac, but that's not the point. The point is that this marketing campaign is trying to reach the Average Joe by saying that Windows 7 is an organic creation of what 'the people' want. Windows 7 boasts speed, simple interfaces, and a better overall experience.

Take a quick look at Apple's response:



Obviously Apple's market dominance is clear, and they simply respond by making fun of Windows. If I were Apple, I'd probably laugh too. The bottom line is that people who want a seamless overall experience will be willing to pay the price for a Mac.

I wonder how long it will be until business actually start to adopt Mac's too.

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