Friday 11 December 2009

3G Network Wars

Verizon has been slamming AT&T recently regarding their nationwide 3G coverage, which is undoubtedly poor, despite their marketing for being "the fastest 3G network". Verizon's "There's a map for that" commercial has stirred up some controversy, and AT&T has sued Verizon claiming that the commercials are "misleading" and therefore resulting in the loss of "incalculable market share".

So who is the fastest 3G network?



In response, here's AT&T's rebuttal:



Although AT&T's response really has nothing to do with Verizon's point, I think they've done a fair job in holding their position through the use of celebrity (Luke Wilson) and humour. However, AT&T is merely stating where there is cell phone coverage, rather than where 3G coverage is.

Everyone knows that AT&T's ,service is subpar, but the reason why people choose AT&T is and has been for the iPhone. True, they do provide a better selection in smartphones. However, I'd also like to point out that the iPhone drops a lot of calls not only because of the provider, but there has also been speculation that some of the components could be part of the problem as well - not to mention that AT&T users tend to be big data users.

I wonder what will happen when Apple's contract expires with AT&T, which is due in 2010. Some say Apple will stay with AT&T for the forseeable future, but we'll see.

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