The best commercial of the holiday season goes to Gap. Not only are these kids ridiculously cute, but the quintessential American brand has some unconventional, cool and funky commericals this winter!
Although this is the first time the brand has had a holiday commercial in 3 years, Gap has stepped out of their typically conventional style with an energetic campaign with choreographed dancers and catchy cheers.
Gap North America's president, Marka Hansen said in a Gap press release that the company performs best when connected with the "pulse of how Americans are living their lives today". Hansen stated, "We are sending a strong message that we're proud to offer cool, American design with products that will stand the test of time -- something we believe will resonate with shoppers this holiday season."
The upbeat and catchy ad remains true to the classic image of the brand with products that always remain popular such as plaid, denim, scarves, and tshirts. However, the abundance of color and details shines a new light on the brand.
I don't know about you, but I either need something plaid in my closet immediately, or I need to learn how to look cool with that many colors, stripes and polka dots all at one time.
Good work Gap. Clever ad. Talk to the moose.
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