I saw this commercial the other day on tv, and thought it was a brilliant ad. Not only is this a creative way to introduce a new Kraft product, but it's also a clever way of reminding consumers that they have two target audiences: kids, and adults.
The ad does a good job in pointing out the exact concerns that were probably raised when first looking to launch this product, including: packaging, target audience, methods of being cooked, etc. The girl is darling in letting "Kraft Corporation" know that she's onto them, and that she won't be left behind as a loyal customersimultaneously reminding mom's why kids love the regular mac & cheese with the mention of Cheezosaurus Rex. Good work Kraft - you've got a great ad to launch your new baked mac & cheese.
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