Here's a provocative video on the beauty industry from Dove. I wish more brands could adopt messages that were aimed to raise women's self esteem, rather than the majority of marketing aimed to tell us what women should look like or what women should wear - brands like Abercrombie.
Below is an advertisement from A&F. Despite their "all American" brand, the company sells more sex appeal than anything. The brand utilises attractive models with rock hard bodies to sell their clothing line. Obviously consumers want to buy a brand that they relate to - and what person doesn't want to be sexy?
While I have to admit that they've done a fantastic job, I think it sells the wrong image for young people, especially young girls - not to mention that their products are WAY overpriced. At any rate, here is the commercial:
I think that both of the brands pose a really interesting and different view of beauty, and they market the brand accordingly. I've got a lot more to say about A&F, so look forward to more posts on them!
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